We are Merve and Caner Tozlu.

An Economist and a Food Engineer

This story didn't start with a business idea, but with a habit.

Growing up in Giresun, hazelnuts were not just a product for us; they were the scent of home, the reward for hard work, the simplest memory of childhood.

Over the years, we realized this:

There are hazelnuts on the market, but the true hazelnut flavor is missing.

Labels are full, ingredients are complex... but that pure taste we know is gradually disappearing.

That's why Luctat & Tozlu Gıda was born.

Our goal was very clear:
To reproduce Giresun's hazelnuts, as they should be — in their simple, honest, and natural state.

That's why in our products
we don't use additives, we don't add preservatives, we don't prefer palm oil.

And in some of our products, the ingredient list consists of only two things:

hazelnuts and sugar.

Because we are not after enhancing flavor, but preserving it.

Every jar is not actually a production;

It's the continuation of labor, of a past originating from Giresun.

Luctat was born for those seeking a higher hazelnut content and intense flavor.

Tozlu Gıda, on the other hand, is about making this naturalness accessible to everyone.

We established this brand to grow it and
to produce the right product that is needed.

Today, I still ask myself the same question:

"Would I wholeheartedly put this on my own table?"

If the answer is yes, we continue production.

Because we are not a factory,

we are a flavor story from Giresun.